Browsing All Posts published on »October 17th, 2010«

Xavier Gauderlot is the Boss. President of Hugo Boss.

October 17, 2010

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People tend to have the impression that behemoths and brand goliaths will never fail or falter. This perception couldn’t be further away from the truth. A little over five years ago, Hugo Boss Watches was staring into an abyss of mismanagement and unfocused positioning following the bankruptcy of their distributor, Tempus, in December 2004. It […]

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