The Misconception: When your beliefs are challenged with facts, you alter your opinions and incorporate the new information into your thinking. The Truth: When your deepest convictions are challenged by contradictory evidence, your beliefs get stronger.
When our bathroom scale delivers bad news, we hop off and then on again, just to make sure we didn’t misread the display or put too much pressure on one foot. When our scale delivers good news, we smile and head for the shower. By uncritically accepting evidence when it pleases us, and insisting on more when it doesn’t, we subtly tip the scales in our favor. – Psychologist Dan Gilbert in The New York Times