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Anyone will swear by the enduring quality of Rolex. Your father had one, as did his and we all aspire to one in general. However, this well-founded desire for the brand sired by Hans Wilsdorf has led to its ubiquity and the surfeit growth of smaller boutique brands looking to individualise the iconic signature aesthetics […]
October 26, 2011
On one hand, we have the world’s most famous recognizable watch brands—casting its lot with a dude many consider a moral reprobate or, worse, a has-been. Has the famously precise Swiss timepiece maker finally sproinged its own gears? What on earth is Rolex thinking? [via Slate] Slate’s take: Some have speculated that Rolex is “buying low,” stealing […]
April 15, 2011
Let me start with a true story: Not too long ago (6 months give or take), a CEO who shall go unnamed was robbed. The muggers stripped him of literally everything, Cartier cufflinks included. They left him his $320,000 watch. The reason? Police surmise they were looking for a Rolex or didn’t recognise the brand […]
March 26, 2011
I think you need to reach a certain age before Rolex begins to hold a siren call for you. I recently turned 30 and it wasn’t for long before the Rolex bug bit. Alas, it was a vintage Rolex GMT Explorer II reference 1655 that caught my eye. Unfortunately, Rolex stopped making this eye catching […]
The Monsieur 
August 28, 2015
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