Maximilian Büsser was born in Milan, Italy, before moving at an early age to Lausanne, Switzerland where he spent his youth before graduating with a Masters in Microtechnology Engineering from the Swiss Federal Institute of Technology in 1991. Seven years later at age 31, he was appointed managing director of Harry Winston Rare Timepieces in Geneva. During his seven years there Büsser developed the company into a fully-fledged and well respected haute horlogerie brand by developing the strategy, products, marketing and worldwide distribution, whilst integrating design, R&D and manufacturing in-house. The results were a 900 per cent increase in turnover and the positioning of Harry Winston as one of the leaders in this very competitive segment.
Maximilian Büsser’s love for high-end horology was nurtured by his first employer, Jaeger-LeCoultre. During his seven years in the senior management team during the 1990s, JLC strongly increased its profile and multiplied its turnover by a factor of ten. Büsser’s responsibilities at Jaeger-LeCoultre ranged from Product Management & Development to Sales & Marketing for Europe.
Finally in July 2005, Büsser created the world’s first horological concept brand: MB&F (Maximilian Büsser & Friends), in which he is now partnered with Serge Kriknoff. Büsser’s dream with MB&F is to have his own brand dedicated to developing radical horological concepts by working in small, hyper-creative groups composed of people he enjoys working with.
Source: Press Release
Jonathan Ho is Editor for Augustman.com and maintains a column while covering the watch beat for the print magazine. August Man and Augustman.com is property of CR Media Pte Ltd. You can visit http://www.augustman.com for stylish men’s fashion, luxury brand and high end watch reviews, travel stories, social commentary, trendspotting and motoring.