The Monsieur endorses: Load Your Lining

Posted on November 27, 2012


I recently got wind of this little site named: A Suit that FitsThey’re an online tailored suit service similar to Indochino but offering tons more customisation and catering to women as well. I don’t really want to get into rehashing the tired benefits of getting your suits made to measure but I do want to give a shout out to their wonderful Load Your Lining service.

A Suit that Fits: Load Your Lining

A Suit that Fits basically started out with a dream (and a credit card) by two Brit entrepreneurs and apparently, one of the founders kept his day job to keep the company liquid. Anyway  tailored suit can be ordered online and either delivered to your door or picked up at one of their branches for £259. And while most online tailors tend to have very limited customisation options, this internet start up changes the game with a very interesting concept- BESPOKE INNER LININGS.

Yes, I spelt it out in all caps, because while I appreciate the beautiful paisley and textured linings of many high end brick and mortar tailors, the idea that you can upload your own high resolution photo and “load your lining” is an excellent business idea for an internet start up. With a price of just £90 added to your basic suit, you choose your own favourite image and then give final approval on how it looks. This is true customisation. Personally, on the next suit buying opportunity I’m tempted to use the image below for my next acquisition- you know just to keep things a little spicy. [Shop here]


Posted in: men's style