Affordable chic watch: The Key Highlight of Maurice Lacroix new 2017 Collection

Posted on May 19, 2017


Maurice Lacroix new 2017 collection is headlined by the head turning Aikon collection. Launched at Baselworld 2017 and itself inspired by the almost 3 decades old Maurice Lacroix Calypso, the new 2017 Aikon is an iconic (albeit quartz) watch which is a hit with fashionistas and those more concerned with design.

Maurice Lacroix updated the brand icon and refined the distinct bezel and lug elements with a new contemporary aesthetic. The new Maurice Lacroix Aikon introduces a new signature bronze Aikon model with slatted fume dial. Fume: a technique which gives it the Berluti-esque patina – the process itself is found on higher end watches in multiples of what Maurice Lacroix actually charges in terms of retail.

The original Calypso in variation of case shapes and executions while retaining the signature bezel and lug elements including a squelette, or skeleton Calypso. The new Maurice Lacroix Calypso is descended from that 30 year old collection.

Affordable chic watch: The Key Highlight of Maurice Lacroix new 2017 Collection

The new Maurice Lacroix Aikon gents 42mm is relatively slim but not in the extra-thin category, allowing it to bestow her owner significant wrist presence without being an overwrought behemoth of a watch. It’s available in a few models, the bronze edition being the watch with the greatest “Wow” factor.

The new Maurice Lacroix Aikon in bronze with fume dial makes a very compelling argument as a mechanical watch lovers first quartz watch

Nevertheless, the series production model Maurice Lacroix Aikon gents 42mm is available in other subtler variations – anthracite dial with silver printing and rhodium details; black and blue dials with similar treatments are available as well. The brand’s attention to details spill down to the calf leather strap with the nicely integrated, polished “m” motif sunken into the strap or you can opt for the 5 rows brushed stainless steel bracelet. The horizontal lines which span the dial, evoking a “Nautilus-esque” feel and distinctive six arm bezel element make the Maurice Lacroix Aikon gents 42mm a truly stylish fashionable watch with an SGD2000 price tag.

The AIKON Gents 42mm has a neat, flat sapphire crystal, allowing it to reside tidily beneath a stylish shirt cuff. The dial is presented with an anthracite dial featuring silver printing and rhodium details. Prospective purchasers can choose a calf leather strap adorned with an integrated, applied polished ‘M’ logo

The distinctive design elements of the Maurice Lacroix Aikon carry through to the chronograph editions as well

The new Maurice Lacroix Aikon Chronograph

The Swiss brand unveils the new Maurice Lacroix Aikon Chronograph; it looks its best with blue sunray dial and matching blue strap with integrated M logo, but in a cinch (should stock run out), the “panda” dial is pretty compelling as well. The new 44mm Aikon Chronograph offers superb wrist presence, exhibiting a strong character and confident persona. Similar to other Aikon watches, this timepiece provides excellent legibility and, courtesy of its thoughtful case design, delivers exceptional wearer comfort. This is a watch equipped with a convenient stopwatch complication, proving ideal for measuring elapsed periods of time when vital seconds matter.

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