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Yes, well made luxury goods from a brand name like BVLGARI will set you back for a good amount of money; but here’s the good news- The money you plonk down on a well constructed bag or wallet will last you a good five, possibly ten years if you aren’t fussy about keeping with ever […]
October 21, 2010
When it comes to CEO biodata, it’s a common practice to list their various academic accomplishments right off within the first paragraph. You won’t find it on Mr Lang’s fact sheet, truth is, he’d be rather candid in telling you that he wasn’t very good at it and that his teachers encouraged his father to […]
October 19, 2010
The Christophe Colomb luxury timepiece is haute horlogerie defined. Named after the intrepid navigator Christopher Columbus, this high end complication is the answer to an age old problem- precision when time keeping instruments are subject to all manner of positions and constant motion. It’s a major milestone in mechanical watchmaking and a world’s first for […]
October 18, 2010
Any executive within a luxury brand conglomerate will tell you that with the world economy as it is today, the fine goods and exotic materials industry isn’t quite what it used to be. One might imagine that Jean Marc Lacave, President of LVMH Watches, would be losing sleep over this. He isn’t. “I’m looking after […]
October 17, 2010
People tend to have the impression that behemoths and brand goliaths will never fail or falter. This perception couldn’t be further away from the truth. A little over five years ago, Hugo Boss Watches was staring into an abyss of mismanagement and unfocused positioning following the bankruptcy of their distributor, Tempus, in December 2004. It […]
September 8, 2010
We’ve had three successful Formula One night races and what better way to commemorate the runaway hit that is the Singapore Grand Prix and TAG’s 150 years of luxury watchmaking then by creating an exclusive limited edition Singapore version of the eminent Monaco Automatic Calibre 12 Chronograph. Immortalised by Steve McQueen in 1970’s Le Mans, […]
September 6, 2010
I’m often told that some of my luxe reviews read too positively. Truth is, if I didn’t believe in the brand values, it’s unlikely that it gets into the editorial line up. That said, for the purpose of maintaining integrity, I do prefer to disclose any ownership (always self-purchased) before a review. And yes, I […]
August 30, 2010
Readers would by now be aware of my love for fine Swiss made complications and movements. That said, I do however, also appreciate well made fashion watches. Yes, it might seem blasphemous but I won’t mince words here; With the global financial crisis and struggling peers around, it seems a tad insensitive to splash huge […]
August 26, 2010
Dear Editor, I have been an avid reader of Augustman since 2008 and feel that it is the best man mag available in the market. What attracts me is mainly are the articles on horology and fashion. Your latest issue that features 80 pages on horology was a great treat for me and I enjoy […]
August 1, 2010
A Brief History of Denim Read on and find out how you might win an all expenses paid trip to the G-Star Fashion Show in Berlin as a fashion photographer and a G-Star outfit worth over $8,000. Produced by the Andre family, The root word comes from a french fabric called serge de Nimes. It’s […]
The Monsieur 
October 21, 2010
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