Browsing All Posts published on »October 17th, 2010«

Xavier Gauderlot is the Boss. President of Hugo Boss.

October 17, 2010


People tend to have the impression that behemoths and brand goliaths will never fail or falter. This perception couldn’t be further away from the truth. A little over five years ago, Hugo Boss Watches was staring into an abyss of mismanagement and unfocused positioning following the bankruptcy of their distributor, Tempus, in December 2004. It […]